turn
listening
into play

We're the world's first music software label. We believe music is something you do, not just listen to. We work with fans, artists, and labels to design things that make the internet go...

WOWOWOWOWOWOW

backed by the best

we like to play with our music

We believe that music is more than a track, it's part of an artist's world. we're a team of creative technologists building products that let fans play with these worlds.

your
game
here

How it works

tempo

the bpm becomes the game's clock.

culture

references from your fandom's world.

taste

art direction pulled from the record, not a template.

musicality

stems and song structure baked into the game.

engagement

the "it" factor that keeps fans coming back.

it all starts with the record

Every record has a fingerprint, an identity that extends beyond the music. It's the feeling a song gives you with the windows rolled down.

we understand its vibe

We start by exploring what the song means to its fans. What element of the song do resonate with the most and want to interact with?

and then we blow it apart

All the things that make the song special explode out of the record, and we build the game from the pieces that make it special.

we study those pieces

Every piece gets laid out and understood. With rigorous testing we identify what fans want to play with

and we put it back together

The same record, rebuilt into something fans play, and re-play.

Let’s give the fans something to play with

inquire@shibuyaaa.com